SmartBug Media® celebrates the success of inbound marketing in the financial services market

Agency leveraged HubSpot’s inbound marketing strategies and expertise to overcome challenges and support business goals

IRVINE, Calif., September 8, 2022 /PRNewswire/ — SmartBug Media® — a leading Inbound Intelligent® marketing agency that helps B2B businesses, B2C organizations, and D2C e-commerce businesses increase revenue by generating leads, increasing revenue operations, and building market awareness through inbound marketing, digital strategy , design, marketing automation, revenue operations, public relations, paid media and web development – understands the pressure a changing financial landscape is placing on banks, credit unions and businesses of financial services. Over the past few years, SmartBug® combined the power of smart inbound marketing with HubSpot’s deep expertise to help financial services clients identify opportunities to increase financial product visibility and awareness, engage customers, and build trust.

The National Bureau of Economic Research, despite the US economy contracting for two straight quarters, has not determined that the US is in a recession largely because job creation is so robust. Still, there are signs — with the Federal Reserve steadily raising interest rates to combat rapidly rising inflation and housing market volatility — prompting financial institutions to provide products and services to their existing customers. and attract new ones.

“Connecting with their customers is the most important opportunity available to banks, credit unions and other financial service providers,” said SmartBug’s chief revenue officer. Stephanie Valenti Noted. “The days of financial institutions expecting customers to come to them are over, and our customers understand that they need to earn their customers’ business. SmartBug uses HubSpot tools to achieve their goals, such as building trust through value-driven content, solving data – access issues to track conversions and support ambitious business expansion.”

Here’s how SmartBug’s strategists created custom objects through HubSpot that kept track of important customer-specific metrics, including the ability to sort, automate, and report on related data:

First State Community Bank (FSCB) is a financial leader in the state of Missouri, but connecting with current customers and attracting new ones was a challenge. SmartBug optimized existing content – using search engine optimization and conversion rate optimization – to increase blog views by 1,346% and website visits through the blog by 219% d year on year, increasing the bank’s subscriber list and its ability to build visibility and trust. .

Emles Advisors was founded by experts in sales, marketing, and investment management, and those experts knew that HubSpot was the platform they needed to achieve their short and long-term goals, but they realized they didn’t didn’t know how to use it. As HubSpot’s Top Agency Partner, SmartBug onboarded the Emles team into HubSpot and coached them on how to use the tools available to them on the platform: CRM, Marketing Hub, Sales Hub and reporting.

Based in the UK and with offices on six continents, Valutrades is a brokerage house that provides traders with access to the global foreign exchange market. The company was already using HubSpot but not well, and they needed SmartBug’s expertise to help them scale globally when a slew of regulations were limiting exchanges. SmartBug took advantage of everything HubSpot has to offer, primarily to transition the company’s website to a multilingual platform and to implement a smart content management strategy that increased monthly visitors by 10,000 to 50,000 and time on page as well.

“Dealing with a potential recession is certainly troubling for banks, credit unions and other financial services, and they will need a partner that can tackle tough challenges using a powerful technology stack that includes a powerhouse like HubSpot,” Valenti said. “SmartBug has a deep pool of experts across multiple marketing verticals who can build thoughtful and determined strategies to help customers weather economic storms.”


SmartBug Media® is a globally recognized smart Inbound® marketing agency helping B2B businesses, B2C organizations and D2C e-commerce businesses to increase revenue by generating leads, increasing revenue operations and building market awareness through inbound marketing, digital strategy, design, marketing automation, revenue operations, public relations, paid media and web development.

As HubSpot’s 2021 North American Partner of the Year, SmartBug® is one of its most successful Elite Global Solution Partners as well as an Elite Master Partner of Klaviyo.

Founded in 2008 as one of the few fully remote agencies, SmartBug is an innovator and trusted authority on creating work-life harmony for its more than 180 employees in 35 states and five countries. Company that implemented quarterly certification days to foster continuous learning and career development won two Great Places to Work® and 31 comparable awards. It has also been named to the Inc. 5000 Fastest-Growing Private Companies list for six consecutive years and to the Adweek Fastest Growing Agencies list for three consecutive years. With hundreds of awards for client work – and a team holding over 1,000 combined marketing certifications – SmartBug is 100% dedicated to client success and an unparalleled agency experience. Its services include inbound marketing, digital strategy, design, marketing automation, revenue operations, public relations, paid media, and web development. For more information on SmartBug Media, visit

For SmartBug media inquiries, contact:
Katie Quaranta, Public Relations Manager
SmartBug Media
[email protected]

SOURCESmartBug Media


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