New report from Vymo highlights challenges and opportunities for banks and insurers to respond to Indonesia’s changing demographics

  • Transforming the role of the agent into supercharged advisors can help financial services serve a predominantly digital class of consumers.

  • There is an opportunity to improve financial well-being by developing an ecosystem of partners to bundle financial products with value-added services.

Jakarta, Indonesia, June 15, 2022 /PRNewswire/ — VymoNamea Gartner-recognized leader in business engagement solutions for financial services, released research highlighting indonesia trends in the digital sales and distribution workforce as the financial services industry returns to a state of normalcy.


The report, titled ‘New realities of customer personalization in financial services‘, also outlines the various challenges that financial institutions must overcome to serve new demographics, and how banks and insurers must upgrade existing engagement strategies to better serve their end customers.

According indonesia Financial Services Authority OJK, “Industrial Revolution 4.0 is about digital transformation. The revolution requires banks to adapt and drive change.” The report analyzes how:

  • 73% of consumers say a differentiated experience, not just an acceptable experience, is what it takes to keep a customer loyal;

  • Leading banks and insurers will use relevant and responsible personalization as a key differentiator to build customer loyalty;

  • Dedicated advisors will be responsible for creating greater brand loyalty for customers.

Financial services institutions will need to build a sales force that can adapt, attract and retain indonesia a class of digitally savvy consumers with considerable purchasing power.

“Before, life insurance was based on life stages. Someone starts a family, you tell them about the increased coverage they need. They change jobs, there’s a pay raise, you advise setting aside some of it for insurance. But today, you can’t meet them in person. That’s where technology enables remote engagement with customers,” says Rajesh SabhlokGeneral director – Asia Pacific by Vimo. “You read the customer’s digital footprint, analyze it, and make it prescriptive for advisors to engage and sell more.”

While the quality of financial products and services derived from the use of data has improved dramatically, customer expectations for product relevance, personalized shopping experience and after-sales support are differentiators. keys in the digital landscape. Vymo’s report explains how banks and insurance companies can leverage these differentiators to create loyal customers.

For more information on how indonesia the digital workforce is changing and to download the full version of the report for free, visit

About Vymo

VymoName is the business engagement platform of choice for more than 65 global financial institutions, including AIA, Berkshire Hathaway, BNP Paribas, AXA, Generali, Sunlife and FE Credit. Vymo helps improve sales results through bottom-up insights and interventions. Vymo is recognized by Gartner® as a Representative Vendor in the Sales Engagement Market Guide and is funded by Bertelsmann India Investments, Emergence Capital and Sequoia Capital.

For more information, visit


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Media Contact:

Gunjan Saha


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