DALLAS, Nov. 15, 2022 (GLOBE NEWSWIRE) — Today, geniant, a next-generation experience consulting firm, announced the acquisition of 17seconds, a leading product design and innovation studio focused on creating exceptional experiences for customers and employees.
“This is a pivotal moment for the financial services industry. As companies look to differentiate themselves, they are moving from providing a series of individual products to providing cohesive experiences to support customers across life events,” said Sanjay Shamdasani, co-founder of 17seconds. “We know from working with the world’s largest banks that there is a desire to create more integrated brand experiences. Geniant’s holistic suite of services spanning digital moments, physical spaces and people interactions positioned to provide a unique solution to this large-scale modern challenge,” he continued.
Over the past decade, 17seconds has supported a multitude of Fortune 500 companies with their digital transformation programs by implementing processes to enable change, showcasing specific key wins on engagements, and inspiring cultural shifts. necessary for real change. Key to their success has been their ability to accomplish this while allowing current workflows to progress.
“We are seeing a trend of large enterprises struggling to improve their digital agility to deliver exceptional customer experiences to market faster. This is needed more than ever, with many consumers now preferring digital options,” said Bruce Randall, co-founder of 17 Seconds. “Our company’s expertise, combined with geniant’s ability to impact all brand touchpoints, means we can deliver greater experience transformation for our customers beyond digital, extending to physical space and workplace experiences.”
The geniant team’s 20+ years of experience integrating experience research into an end-to-end agile development methodology means that modern businesses don’t need to use guesswork when ‘they embark on these major programs. Today, they can combine business insights, data analytics, and deep qualitative insights into real-world customer and employee experiences to inform their transformation programs.
“After years of creating and improving experiences in an increasingly digital world, I can’t remember a more exciting time. The pandemic has accelerated the rapid pace of digital transformation, but true transformation requires a focus on redesigning physical spaces and interactions between people, as well, for the transformation to be holistic and lasting,” said David Lancashire, Chairman and Co-CEO of geniant. to welcome the 17seconds team as we embark on this exciting journey together.”
geniant helps innovative leaders seamlessly shape experiences in physical space, interactions with people, and technology. Working with a wide range of organizations – from high-growth startups to Fortune 500 companies – geniant excels at improving experiences for employees and customers. Geniant’s management team is made up of seasoned professional services entrepreneurs who have started, grown and sold businesses to Dell EMC and Amdocs.
For more information, visit geniant.com and watch our video on transforming your workplace into a “performative office” at www.geniant.com/flow.
About 17 seconds
17seconds is a product design and innovation company focused on creating exceptional product and service experiences for customers and employees. For more than two decades, the 17seconds team has worked with many of the world’s leading financial services companies, helping to develop effective innovation programs and create best-in-class products and services. The founding team previously led Spring Studio, a design agency acquired by global bank BBVA to launch their global design organization and bring agility to the bank’s digital transformation.
For past projects, visit 17secondsagency.com.
SVP Transformation of the experience
Image 1: Geniant + 17seconds
Today, geniant, a next-generation experience consulting firm, announced the acquisition of 17seconds, a leading product design and innovation studio focused on creating exceptional experiences for customers and employees. .
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