Flourish Crypto Wins WealthManagement.com Industry Award

New York, Sept. 16, 2022 (GLOBE NEWSWIRE) — Flourish, a platform that provides innovative access to financial products that help RIAs secure their clients’ financial futures, today announced that Flourish Crypto, a turnkey cryptocurrency investment solution designed for Registered Investment Advisors (RIAs) and their clients, won WealthMangement.com’s annual industry award, “The Wealthies” for Best Cryptocurrency Provider .

Along with being recognized as the leading cryptocurrency provider, Flourish Crypto was also recognized as a finalist in the Most Innovative New Apps category.

“We are honored by this validation from Flourish Crypto,” said Ben Cruikshank, Chairman of Flourish. “As tens of millions of Americans have started investing in crypto, financial advisors have been left on the sidelines. Bringing a new product to market takes a lot of hard work and dedication; we are delighted to be able to fill such a significant gap in the market, helping advisors better meet the needs of their clients.

Over 440 RIAs managing over $1.4 trillion in combined assets leverage the Flourish platform, which includes Flourish Cash, its cash management offering, and Flourish Crypto. Flourish offers advisors the ability to showcase their branding, gain visibility into balances, statements, and 1099s, as well as access to user-friendly documents, robust and customizable compliance resources, support high end, etc

The Wealthies honor individuals, organizations and companies that provide significant support to financial advisors. Specific to technology vendors, the awards program highlights initiatives designed to help financial advisors implement better practices and serve their clients more effectively. This year’s program attracted over 1,000 entries from 350 companies and was highlighted as the most competitive year for the program. Finalists and winners are evaluated and determined by a panel of independent judges.

Flourish Crypto is offered by Flourish Digital Assets and Paxos Trust Company, an NYDFS Trust Company and Qualified Custodian. Flourish is wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual).

About Flourish
Flourish develops technology that empowers financial advisors, improves financial life and retirement outcomes, and provides innovative new investment options for advisors. Today, the Flourish platform is used by over 440 wealth management firms representing over $1.4 trillion in assets under management. Flourish is the exclusive property of MassMutual. For more information, visit www.flourish.com.

About WealthManagement.com
WealthManagement.com, an Informa company, provides everything wealth professionals need to know to stay informed about the industry, build stronger relationships, improve their practice and grow their business. WealthManagement.com offers financial services organizations a wide range of marketing services designed to help them influence the industry’s primary audience of wealth management professionals.

About Informa
Informa PLC is a leading international business-to-business information services group, present in more than 30 countries. Informa creates transaction-oriented exhibitions and content-based events, specialized data, intelligence and marketing services products, as well as academic research and reference-oriented specialized academic content. Informa’s products and services help businesses and professionals connect, learn, do business, and stand out from the competition. Informa is listed on the London Stock Exchange and is a member of the FTSE 100.

Forward-looking statements
This press release may contain forward-looking statements that are subject to certain risks and uncertainties. Actual results, performance or achievements may differ materially from those expressed or implied.

Flourish is an online platform through which investors can access financial services and products. The services and products offered by Flourish are provided by different entities and are subject to different conditions, investor protections and risks. Flourish Cash is offered by Flourish Financial LLC, a registered broker and
FINRA member. Flourish Financial LLC is not a bank. Check the background of Flourish Financial LLC and its staff on FINRA BrokerCheck. Flourish Crypto is offered by Paxos Trust Company, LLC (Paxos), a New York limited purpose trust company regulated by the New York Department of Financial Services that provides cryptocurrency custody and execution services for Flourish Crypto accounts, and Flourish Digital Assets LLC (Flourish Digital Assets), which is registered in New York as a commodity broker and provides website and other technology services and support for Flourish Crypto accounts. Flourish Financial LLC and Flourish Digital Assets LLC are subsidiaries, but are not subsidiaries of Paxos. Please review the Legal section of our website and the information provided with each Flourish service or product, for more information about each service and product. If you were introduced or invited to Flourish by a third-party investment advisor or other third party, whose name or logo may appear above, please be aware that, unless otherwise stated, they are not affiliated with any Flourish entity. The role of the investment adviser or other firm that invited you to Flourish may vary between different Flourish services and products, as further described in the terms of each service or product. © 2022 Bloom. All rights reserved.



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