Check out Financial Services, T-Mobile, Jarritos…and other brands targeting the US consumer right now. Check out our previous Sales Leads columns.
- Discover financial services
Discover financial servicesa digital banking and payments company with one of the most recognized brands in American financial services, has selected Mindshare, the media services company that is part of WPPas a reference American media agency, in audience and media strategy, planning, investment, measurement, data and analytics. Mindshare will partner closely with Discover to deliver a comprehensive marketing and media approach throughout the customer journey, from awareness to account opening and retention. Mindshare is uniquely suited for this job, having successfully completed its integration with global performance agency Neo earlier this year, offering its clients a wider range of transformative media services. Mercer Island Group conducted an extensive competitive review of the account.
T-Mobile announcement that its customers will get a free subscription to ViX+. The premium SVOD tier of Televisa Univision’s ViX, for a full year. The telecommunications giant is currently teaching its employees about the new offer, which will be introduced in mid-August. “We are deep in public relations and also preparing our call centers and retail stores”, Annie Garcia, Vice President, T-Mobile Brand Sales and Distribution for the South and East Region, says Portada. T-Mobile will also launch a fully integrated marketing campaign to promote the new offer from mid-August.
Jarritos Mexican Soda, the authentic and tasty Mexican soda brand, announced the launch of the JarriTODOS Artist Grant Competition to champion diverse artists and creatives with the chance to win a US$10,000 grant to help them pursue their artistic passions. The competition will aim to discover the best emerging talent in five sectors, including visual arts, dance, fashion, food and music, awarding five (5) grand prize winners each with a grant of 10,000 USD. A jury of five notable arts and entertainment professionals (Courtney Plummer, contemporary art dealer, Karla Martinez de Salas, editor-in-chief of Vogue Mexico/Latin America, JoJo Gomez, professional dancer/choreographer, Pati Jinich, celebrity chef and host of La Frontera, and Javier Farfan, consultant in music, entertainment and cultural marketing, will evaluate the talents based on talent and creativity (50%), self-expression (30%) and presentation ( 20%).From July 11, 2022 to August 6, 2022, interested applicants may submit their applications for the JarriTODOS Artist Grant competition at https://app.wyng.com/JarritodosContest.
During this exclusive event on September 29, 2022, brand decision makers and marketing service providers will share and accelerate their knowledge on key topics such as multicultural marketing, e-commerce marketing and leveraging marketing technologies. To learn more about Portada Live’s networking solutions involving a myriad of brand decision makers, please contact Sales Coordinator Michelle Lopez at email@example.com.
Cheetos and bad bunny kicked off the third year of their partnership in May with the new Cheetos TV commercial, magic touch. The ad, which debuted during the 2022 Billboard Music Awards and featured new music from Bad Bunny’s latest album, Un Verano Sin Tihighlights the “magic touch” Hispanic community possesses to transform the world around them. Now, with the launch of the Deja tu Huella Fund, Cheetos® and Bad Bunny will each award US$25,000 to 20 people who use their “magic touch” to impact Hispanic communities. Between July 18 and August 19, fans are invited to share via TikTok how they would use US$25,000 to positively impact Hispanic communities in the United States and Puerto Rico. For a chance to win $25,000, fans can use the hashtags #DejatuHuellaFund and #Entry when sharing their TikTok video that shows how they would use the fund to effect positive change. The Deja tu Huella Fund is the next iteration of the Cheetos Fonds Estudiante which launched in the 2021 campaign. For more information on the campaign, details on how to enter and official rules, visit Cheetos.com/DejatuHuella .
The Honda Civic Tour returns this summer with an exciting new format. The Honda Civic Tour presents The future X will offer a seven-city US tour complete with entertaining content on TikTok, headlined by the extraordinary and trendy new pop group, The future X. The tour kicks off later this month in Los Angeles before culminating in a spectacular finale on the Honda Stage at the Austin City Limits Music Festival in October. The Future X travels across America with appearances from TikTok stars and other special guests. Tickets to attend the 2022 Honda Civic Tour presents the future X – their first US tour since performing to huge audiences in South America and Europe earlier this year – will be available on: www.thefuturex.com/hondacivictour. Fans visiting the site can register their interest for an invitation to attend the Honda Civic Tour. The 2022 Civic Tour is free. Members of Future X – singers Angie Green, Luke Brown and Maci Wood, along with dancers Jayna Hughes, Sasha Marie, Tray Taylor and Drew Venegas – will recount their journey to their Honda Civic Tour performances in addition to filming every stop on the Civic Tour 2022, exclusively on TikTok: tiktok.com/@thefuturexofficial.The group will continue the popular Honda Civic Tour tradition of designing a bespoke Honda vehicle, with the customized 2023 Civic Type R The Future X unveiled during the Los Angeles Civic Tour stop. In addition to the custom Type R from the 2023 Honda Civic Tour, fans can also experience the all-new 2023 HR-V throughout the Honda Civic Tour.