$1 billion team Harvest Wealth leaves Merrill Lynch to join Cetera

“As the financial services industry has evolved, we have witnessed a gradual misalignment of interests where, in many cases, customer needs do not always come first,” Packard said. “By forming Harvest Wealth and affiliating with Cetera Advisor Networks, we are empowered to put clients’ needs above all else, putting clients’ interests first. Converting our practice into a independent model ensures that we can serve our clients in the best possible way without restrictions or limitations on the solutions, strategies and advice we provide to ensure our clients’ success.”

Packard continued, “We are energized and inspired by Cetera’s commitment and dedication to these same values ​​– and to helping us achieve our business goals. Cetera’s advanced technologies, tools and resources will enable us to serve our clients even more holistically and identify new ways to optimize and grow our practice to new heights. Cetera’s established marketing and growth resources are at the forefront of the industry and have helped us envision a brighter future for our practice and for our clients. We are proud to call Cetera home and optimistic about what lies ahead for Harvest Wealth, our team of professionals of finance and our customers.”

“Today, more than ever, finance professionals are looking for a professional home that can support their growth aspirations where they are supported while maintaining the flexibility and autonomy to operate independently to better serve their customers,” said Adam Antoniades, CEO of Cetera. “Harvest Wealth has found this unique and empowering balance at Cetera, and our shared vision and values ​​will lead to better financial advice and outcomes for countless individuals and families. We welcome the Harvest Wealth team to Cetera and we look forward to many successful years of serving clients and collaborating to achieve the team’s aspirations for their practice.We see an accelerating trend as more and more billion dollar consulting teams are migrating from connection houses to a more personal and independent model like Cetera’s and we expect that to continue.

Harvest Wealth’s hallmark is its unique harvesting strategy, designed to cultivate sustainability and longevity while meeting the needs of clients by reaping the rewards of their investment portfolio without having to sell quality investments. This key principle underpins Harvest Wealth’s asset allocation and investment strategy, as the team seeks to position client portfolios in high-quality, dividend-paying securities that generate a reasonable flow of cash. fees each year. The harvesting strategy serves clients across the spectrum of client demographics in the accumulation and decumulation phases.

The addition of Harvest Wealth is the latest recruitment win for Cetera, which has attracted over $1.1 billion in May 2022 after a good first quarter of 2022.

For more information about Harvest Wealth, visit http://www.harvestwealth.com/.

About Cetera Financial Group®
Cetera Financial Group (Cetera) is a leading financial services company whose goal is to enable the delivery of best-in-class financial advice to as many Americans as possible. Cetera empowers its communities of finance professionals to help clients achieve their version of financial wellness through the advice-centric experience®. Cetera is proud to serve independent financial professionals, tax professionals, banks and credit unions by providing a wide range of financial planning and wealth management services.

Cetera oversees approximately $353 billion of assets under administration and $122 billion of assets under management, December 31, 2021.

Visit www.cetera.com and follow Cetera on LinkedIn, Twitter and Facebook.

“Cetera Financial Group” refers to the network of independent retail companies including, but not limited to, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (trading as Cetera Financial Institutions or Cetera Investors), Cetera Financial Specialists LLC and First Allied Securities, Inc. All firms are FINRA/SIPC members. Located at: 655 W. Broadway, 11e Floor, San DiegoCA 92101.

Persons affiliated with the Cetera companies are either registered representatives who provide brokerage services only and receive transaction-based compensation (commissions), representatives of investment advisers who provide investment advisory services only and receive fees based on the assets, namely registered representatives and representatives of investment advisers, who can offer both types of services.

SOURCE Cetera Financial Group

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